![]() ![]() Some limit results returned and you have to do multiple API calls just to see all the data pertaining to a single customer or record. ![]() Some limit you to just 30 days worth of history. For security reasons, they will never give you direct database access. The problem is a live connection to a Cloud/SaaS data source typically requires communicating through their API. But if you want to get great metrics then tapping into those Cloud data sources is invaluable. And if all you are looking for is a single place to view all those out of the box metrics any of the eye candy vendor integrations will meet your requirements. So are you saying it’s useless to report on Cloud data? We call the process of finding these metrics taking your metrics from good to great. We are also a big believer in really digging into your business processes and coming up with the unique metrics that drive your business. We like to put a focus on l eading indicators versus lagging indicators when we speak to customers. The opposite of eye candy metrics are metrics and access to data that actually helps you move the needle of your business. You just bought shelf-ware (and probably expensive shelf-ware). Because it’s just eye candy, it’s not helping drive your business. Only managers want to see the big picture reflected in the dashboard, but once the buzz of having the dashboard wears off, the logins of the dashboard eventually go down to zero. Anyone who is actually working on doing something with those tools is logging in and using Google Analytics, for example. It’s not something that is really driving any decisions. So what happens in 30, 60 days? No one logs in to look at the dashboard anymore. All the metrics shown on the dashboard provide little value versus what you get from the native reporting tools of Google Analytics, Twitter, or Facebook. ![]() It sounds great, it looks great, it’s fast and simple to connect, and with a quick demo or trial, you have a marketing dashboard pulling in data from all your data sources into a single place.īut that’s all you are getting. And they have a set of pre-built dashboards, purposely designed for those integrations. Vendors who sell pre-built connectors for many of the Cloud/SaaS software providers.įor example, vendors like Domo, Tableau, Power BI, and many others have connectors pre-built for Google Analytics, Facebook, Twitter, and many other cloud-based data sources. ![]() Where do you see the most eye candy solutions? They make for a great dashboard and look nice, but they add very little value to the actual operations or decision making process of your business. What is an eye candy solution? The simple definition: dashboards and reports that look good but add little value to the business. But instead of coming with well thought out requirements, they simply go BI tool shopping. They are simply serving a large number of BI buyers who want to leverage their data to their advantage. You can’t put all the blame on the BI vendors, however. This can separate a fast growing business from their competitors who may be relying on spreadsheets and gut feelings.īut the problem is, many BI vendors are using the hype of BI to sell eye candy solutions. You may be thinking that is a weird thing for a business intelligence software vendor to say but we aim to tell it like it is.ĭon’t get us wrong, business intelligence can arm a business with data that can help drive strategic decisions. Business Intelligence has become a buzzword over the last decade. ![]()
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